flat pouches have some great qualities that makes them able to provide opportunities for a product that other packaging options can’t fulfill.
A growing trend through the last few years is the act of ‘unboxing’. In an analysis by Packaging Gateway they were told by Lifestyle Packaging that the trend of ‘unboxing’ online has become a crucial part of brand building.
Unboxing refers to the act of unpacking products in a video that is later uploaded to social media. In the video the product will be shown and explained in detail.
The Flat Pouch is ideal for this trend as it can easily used for compiling a taster selection of a business’s products. The size of the pouches is key as they can easily be fitted into a larger packaging to then be ‘unboxed’ from.
The ‘unboxing’ trend is an active way that consumers can support a business that they like. This is even more the case for small and local owned business. Striving towards obtaining this support can therefore help your business.