Before starting a sticker business, you need to find your niche. A niche is a group of consumers united with common interests. It can be determined by product type (for example, bumper stickers, photo stickers, laptop stickers, logo stickers, planner stickers), category (accessories, home decor, magnets), theme (floral, funny, retro), or a mix of various subcategories (funny bumper stickers or retro style vinyl stickers) that you can sell in your Etsy shop.
When it comes to defining your niche, the narrower you go, the better you can target your best buyers.
Use Google Trends to search for keywords representing your sticker business ideas, for example – “Retro style wall decals.”
Look who and where they’re searching for your desired keywords – understand who is looking for similar items that your sticker business offers, and target them.
Read our comprehensive guide to niche markets to get deeper insights into niches, how to select yours, the best marketing strategies, and more useful info you can apply for your custom sticker business.
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