If you’re looking for a new business, there might be no better option than starting a sticker shop.
One look on Google Trends reveals that stickers have become an increasingly popular search term over the last decade. While they might have mostly appealed mostly to children in the past, they’re now popular across a variety of communities—from organizational planners to merchandisers and the gifting industry, to name a few. Plenty of niches have found stickers to be a profitable product worth selling.
In this post, we’re covering everything you need to know about how to start a sticker business.
There’s a lot to cover, so let’s get it.
Launching a sticker business might be the perfect venture if you’ve been looking for an online business idea that:
As we’ve already said, stickers are hugely popular across a wide variety of niches, making them the perfect addition if you already have an online store. Equally, if you’re starting a completely new business, they’re a popular enough niche in themselves that you can build an entire audience around them.
Either way, you’re bound to find demand for your stickers with some customer research and clever marketing.
In addition, stickers are easy to create yourself or source, especially if you opt to go down the dropshipping route. If you dropship your sticker products, all you have to do is launch your online store and set up a few automated workflows, then you could sell your products on autopilot! All you’d have to do to keep your store running is add new sticker designs, market your products, and keep a handle on your customer services.
On the flip side, if you’re looking to take a more hands-on approach, you can very feasibly handle everything yourself—designing, printing, and shipping from home. None of the equipment has to take up much space, so it could quickly become a venture you have 100% control over.
Plus, there’s lots of flexibility with this product idea. You can sell stickers on their own or in bundles, and easily create matching sets with attractive color schemes and seasonal appeal.
Does this all sound like the right business for you? Read more to find out exactly how to get your sticker shop started.
As we’ve mentioned, there are plenty of different audience groups that love stickers and could become your new customer base.
When starting a sticker business, it’s essential to pick a specific niche and tailor your products, marketing, and branding to meet the needs of this audience. This massively increases the likelihood of attracting and engaging potential customers.
That said, below are some niche audiences that love stickers to get you on the right track.
If you haven’t heard of this highly creative (and very organized) community before, you’re in for a treat. These hobbyists beautifully decorate their weekly, yearly, and even daily planners and calendars.
Often, they use stickers to remind them of important dates, spruce up their planner designs, commemorate celebrations, and even visually represent chores, to-dos, and responsibilities—among other things.
The planner community often collects stationery of all kinds to decorate their diaries and organizers. As such, stickers are in high demand.
If you’re thinking of targeting this niche, consider creating stickers that are both functional and decorative. Cute and pretty themes tend to work exceptionally well. Planner addicts want everything from cleaning-themed stickers to simple numbers and dates; pretty floral decor to inspirational quotes bursting with personality.
Tip: Did you know there’s also a thriving community of digital planners? Using apps likeDid you know there’s also a thriving community of digital planners? Using apps like GoodNotes Xodo , or ZoomNotes , some individuals in the planner community have transitioned to using simply their iPads to plan their month. Take a quick browse on Etsy to see just how many digital sticker shops sell PNG files for this purpose! The moral of the story? If you’re a graphic designer, selling digital stickers is definitely a market worth exploring!
Small business owners are another niche that benefits from stickers. Just think of the vast range of functional stickers brands can use to enhance their unboxing experience! Thank-you stickers, sticker sheet freebies for customers, and stickers that can be used to seal tissue paper and product boxes are just a few examples.
“Sticker marketing” is actually a bit of a buzzword for business owners, with promotional stickers now recognized as an essential tool to have in the marketing mix—according to the marketing director at Websticker.
Sticker marketing for businesses is cost-effective, fun, and a great way to enforce your brand image and voice. Stickers are also an effective way to generate word-of-mouth marketing and communicate personality without focusing solely on language—making them a viable marketing option for businesses with international audiences.
If you have a great sense of humor and can think of quick quotes to turn into stickers, bumper stickers might be a good niche for you. These are displayed in the backs of people’s cars and often communicate a lot of personality. Bold, colorful, and daring stickers often do well in this niche.
With vinyl stickers, you can create designs that customers can stick onto their mugs, water bottles, backpacks, guitar bags, suitcases, etc.—you can plaster these types of stickers onto virtually anything! Like bumper stickers, stickers that are bursting with personality work well here.
And finally, stickers also make excellent merch to promote you or your brand! If you already have your own online community that loves your content, a sticker business is a great way to monetize your viewership.
In this scenario, your stickers should be themed around your content—whether it’s your podcast, music, videos, show, book, or anything else. Do you have a catchphrase? Does your branding use specific colors? Is there something your following resonates with? Consider things like this as you go about designing your merch stickers and they’re far more likely to appeal to your audience.
There are no rules when it comes to sticker design. But, the easiest way to design these products from scratch is to use digital imaging software. There are plenty of tools to choose from on the market—some creators swear by Adobe Photoshop or Illustrator or you can also use free digital art tools like Krita. The most important thing is that you’re able to design high-quality art and save your files as JPEGs or PNGs.
Note: When designing stickers, keep intellectual property laws in mind. It might be tempting to include a popular character or design from a show, book, game, or even brand logos, but you have no legal right to sell stickers that use images or designs to which you have no copyright. So be careful what you include in your artwork, and ensure you have the full rights to everything you sell.
Once you’ve picked your audience and designed your products, it’s time to start selling. Fortunately, there are several platforms you can use to begin selling stickers online.
Etsy is a digital marketplace for people who sell vintage, hand-crafted, and unique items. Plenty of small businesses and creative individuals sell on this platform.
To get going with Etsy, create an account and start listing your products. There are no up-front fees besides a 20-cent listing fee per item, which means you can get started with Etsy very easily.
That said, Etsy charges a transaction and processing fee on each item you sell, so be sure to factor that into your profit margins.
By selling on Etsy, you’ll benefit from its existing traffic and search function. Here, shoppers can search for exactly what they’re looking to buy—like stickers! So there’s a chance you’ll benefit from Etsy’s massive organic traffic stream of small-business-friendly customers as they search for the kinds of products you’re selling
The downside with Etsy, however, is that you will have a harder time building brand recognition and traction for your own website. Since you’re just one shop listing amongst a sea of others, it’s more difficult to stand out and make a name for your brand.
The great news is that you can sell on Etsy as well as your own independent online store, which can help you get the best of both worlds.
If you want to launch your own sticker shop, start it with Shopify.
Shopify (Shopify Review) is one of the most popular and scalable ecommerce platforms. With it, you can create your own online store from scratch quickly and easily. Shopify comes with a wide range of features to manage your business and inventory, plus, you can extend its functionality further using the wide range of apps in the Shopify App Store.
The advantage of launching your own store on Shopify is that you have complete control over it. Your profits are your own (besides the transaction cut Shopify takes), you have complete control over your website’s look and branding, and you can drive traffic to your own platform. However, this also means that all of the marketing is your responsibility, and you also shoulder more of the costs.
Think of your Shopify store as being like an independent boutique while an Etsy store is like a store in a mall. A boutique gets to choose its own hours, how the store looks, how it drives foot traffic into the store, what it sells, etc. whereas a store in a mall has to abide by the mall’s rules but gets the benefits of all foot traffic coming to the mall already.
There are pros and cons to both, but ultimately having a Shopify store gives store owners more control to run things their way.
Redbubble is an online marketplace where illustrators and designers can upload their work, and Redbubble handles the production, shipping, and customer service!
It’s a fantastic option if you just want to sell sticker designs without getting involved in the other aspects of running a business like storing your own inventory, getting a sticker printer, or even interacting with dropshipping or printing companies.
Ultimately, however, Redbubble is best suited to merchants who are happy to keep their business as a side-hustle, or as an add-on to an Etsy or Shopify store. It’s not as easy to grow your brand with the Redbubble platform because you don’t have as much opportunity to build brand loyalty or nurture customer relationships.
If you’re an illustrator, artist, designer, or digital creator in general, and you want to create sticker designs without printing them on any kind of product, there’s also an option to just sell your digital design files.
On marketplaces like Creative Market, you can sell sticker designs to other people or businesses who want to create and sell stickers. All you have to do is make the designs, upload a listing on Creative Market, and others can buy them! There’s no printing or product-making on your part—you simply create the designs.
Plus, with Creative Market’s licensing options, you’ll be able to earn more for each design if brands or businesses are buying them with the intention to sell.
This is a great option if you want to focus on the creative side of starting a sticker business, and not so much on the sales, inventory, and logistics side.
Dropshipping is the simplest way to start a sticker shop today.
Put simply, dropshipping is a business model where a third-party company takes care of the manufacturing, printing, and shipping of sticker products. Each time you sell a sticker, your dropshipping company will print, cut, and package the sticker, and then they’ll send the order straight off to the customer.
From the customer’s perspective, it’ll look like the product came straight from you, but all you have to do is design the sticker, sell the product, and handle any customer service inquiries along the way. The process is also entirely automated, so you don’t have to forward orders manually—making it even easier for you!
If you want to get started selling stickers as quickly and easily as possible, we recommend working with a dropshipper. They’re also printing experts, so your products will come out looking great!
Below are two of the top dropshippers that we recommend.
Printful offers kiss cut stickers in various sizes, which you can customize to your liking.
Printful’s stickers are made from a durable vinyl with a wide enough border for smooth and easy peeling. They can also be printed in any shape! To get started, submit your designs as PNGs or JPEGs and follow the on-screen instructions.
Printful (Printful Review) is one of the best dropshipping suppliers in the world, and they sell a lot more than just stickers, so you can also sell your designs on other products as well.
Printful also integrates with a wide range of ecommerce platforms, including Shopify, so you just have to connect it to your store and all your orders will automatically flow through seamlessly.
Gooten also sells kiss cut and die cut stickers in a broad range of sizes. They come with a matte finish and are weather-resistant and multi-purpose.
They’re another great dropshipper, and they also sell more products than just stickers, so they’re worth checking out.
Dropshipping is a great model if you’re just starting out. But at some point, you might want to have more control over your inventory (and a little more room in your profit margins).
This is where a printing partner is useful.
By working with a printer like Sticker Mule, you can get stickers printed in bulk and sent out to you. You can print anything from custom stickers, labels, mailers, and tape, so they’re kind of like a one-stop sticker shop. They also offer free worldwide shipping and free online proofs for a faster turnaround.
A printer partner like Sticker mule just prints your stickers though—you’ll have to handle all of your customers’ orders. This is great if you want to manage those parts of your business, but remember that you’ll have to be ordering inventory, packing orders, printing shipping labels, dealing with post offices or shipping couriers, managing returns, and so much more.
It’s great if you want to manage those parts of your business, but it also takes a lot of time and know-how so keep that in mind.
When you get stickers printed with a printer, you also have to order in bulk which takes time and upfront cash flow. When you work with a dropshipper like Printful, you’re able to print one sticker at a time and you don’t have to purchase it until a customer has made an order from you. So it’s much more agile to work with a dropshipper and makes it easier for new businesses to get started.
But, you get better prices if you bulk-buy stickers and store them in your home, ready to ship out when they’re ordered. For example, you can get 10,000 Sticker Mule kiss-cut stickers for $1,225.
As your brand grows, you might even want to start printing your own stickers for more control over profit margins, production, product quality, and turnaround times.
You don’t even need a particular sticker printer to create stickers at home. That said, a professional printer may ensure better quality.
To create homemade stickers, you’ll need inkjet paper or vinyl, and either pre-cut labels or whole sheets of sticker paper.
Pre-cut labels are great if you print stickers that share the same shape and are easy to cut. However, if you have more elaborate stickers with various sizes and shapes, you’ll just want to print the stickers on a sheet and cut them yourself.
You’ll need to look for matte label paper and use a printer with pigment ink if you need to produce weather-resistant stickers. This ink has more archival properties and sticks to paper better than dye-based ink.
Vinyl makes for the most durable option and is excellent for all types of stickers. In addition, they can be home-printed and made waterproof using laminate and clear coat spray.
To produce good-quality stickers at home, you may need to invest in a high-quality printer, ink, and paper. However, once you’ve invested in your preferred tools and are all set up, you’ll likely save money in the long run by handling everything from home. Remember, however, that printing stickers does tend to be a time-consuming process, so consider the fact that you’ll need to be overseeing the production process or you’ll need to hire employees to oversee the production process instead.
Now you know how to start selling stickers online but even once your shop is up and running, there are plenty of things to consider to ensure the best possible success.
These are a few tips to keep in mind.
Stickers are excellent collectible items. With so many available on the market, it’s easy for customers to keep browsing until they find exactly what they’re looking for. Sometimes you can secure a purchase just by offering a few variations of the stickers you’re selling—for example, different color sets with the same theme.
Not to mention, your store will look a lot better if it has a wide variety of stickers available.
Don’t miss out on new sticker trends or seasonal events. Hitting occasions like Valentine’s Day, Easter, Christmas, Halloween, weddings, birthdays, and more will increase your chances of securing sales.
Make sure that your products are actually what customers want to see. Once you’ve identified your sticker niche, spend some time in communities that use stickers like yours to find out what consumers want. You’ll more quickly be able to identify trends and best-sellers that could inspire your next product idea.
To get your sticker shop off on the right foot, invest in the marketing process. That means learning how to optimize your product listing’s SEO to get more eyeballs on your stickers. It also means engaging on social media and actively promoting your products. You could even consider giving away the occasional freebie to start a mailing list. There are tons of ways to market yourself online, so do some research and throw yourself in!
Bonus: Need ideas on how to promote your sticker business? Check out ourNeed ideas on how to promote your sticker business? Check out our 52 Week Marketing Plan for ideas, methods, and strategies that experienced merchants use to get traffic and sales coming into their online business.
To help you decide whether starting a sticker business is the right path for you, below are some of the key advantages and disadvantages.
Stickers are some of the most fun, imaginative, and versatile products you can create from the comfort of your own home. With some creative design skills and a good sense of entrepreneurship, you could start your own sticker business in a matter of days.
Whichever way you decide to launch your sticker business, we hope this article has inspired you and you know how you can get up and running.
For more information business logo sticker printing, please get in touch with us!