We are a direct marketer of promotional products with operations in North America, the UK and Ireland. After two years of pandemic-affected trading, in 2022 the Group demonstrated its recovery with record financial results.
Revenue exceeded our long-held strategic target of $1bn and delivered record profit before tax of more than $100m in the year.
We make it easy for our customers to promote their service, product or event. Our customers know that promotional products from 4imprint’s extensive range along with personal, expert service on every order will ensure that their name – and brand – looks great in front of their target audience.
Our objective is to deliver market-beating organic revenue growth by expanding our share in the still fragmented markets in which we operate. We aim to establish 4imprint as ‘the’ leading promotional products brand within our target audience through sustained investment in an evolving marketing portfolio.
We operate the same business model in two primary geographical markets:
4imprint Group plc is a London-based direct marketer of promotional merchandise.[2][5][8] It has offices in the United States, United Kingdom, and Europe. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.[9]
History
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The company was founded by Dick Nelson as Nelson Marketing in Logansport, Indiana in 1985.[10] It was acquired by Bemrose Corporation in 1996.[10] In 2000, Bemrose Corporation exited the paper products business[11] and changed its name to 4imprint Group plc.[10] Its North America division was renamed 4imprint Inc.[12]
In 2003, Hanover Investors, a private equity firm, purchased over 25% of 4imprint over the course of a month.[13] They led a shareholder rebellion, and shareholders called for the removal of all non-executive directors after talks between 4imprint and Hanover Investors broke down.[14]
4imprint established a distribution center in Oshkosh, Wisconsin in 2009.[15] In 2012, it sold Kreyer Promotion Service GmbH and Brand Addition Limited to European affiliate companies of H.I.G. Capital for £24 million.[16]
In 2015, the company announced an expansion of its Oshkosh operations, with plans to add 150 employees over three years. The company pledged to spend $10.8 million to expand its North American headquarters in Oshkosh by 25,000 square feet, and double its distribution center on the west side of the city with a 100,000 square foot addition.[17][15] The State of Wisconsin, through its Wisconsin Economic Development Corporation, authorized 4imprint to get up to $1 million in state tax credits, dependent upon the number of jobs created through the expansion.[18]
Operations
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Although headquartered in London, 97% of 4imprint's business is in the United States and Canada, where it controls an estimated 3 to 4% of the $23.6 billion promotional products market.[19]
See also
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References
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