Faucets are a product that is small in scale but captures the attention of everyone. Whether it is a remodeling project or a brand-new home, you have many options for choosing the right faucet for your kitchen and bathrooms. Faucets come in various colors, materials, styles, and sizes, giving you many choices as a consumer. But selecting a faucet can be complicated by the number of product manufacturers in the market. Given all your options, how do you know what is the best faucet brand?
Over fifty studies are conducted annually in which thousands of people are surveyed about their perceptions and experiences with different brands. Once a year, we share insights into which brands consumers trust the most.
Lifestory Research began the America's Most Trusted® study to better understand how trust affects consumer behavior. This research aims to provide consumer-driven data insights based on social and opinion science research practices of the highest quality.
A company's reputation and profits depend on its ability to build trust with its customers, and the same goes for its loyalty and positive word-of-mouth. As the reputation of the company grows, revenue increases, costs decline, and customer satisfaction rises.
Net Trust Index Quotient Scores are calculated using three levels of consumer trust: Trust Advocates, Trust Neutrals, and Trust Antagonists. A brand with the highest Net Trust Index Quotient Score is the most trusted by consumers in the product research study, whereas a brand with the lowest Net Trust Index Quotient Score shows distrust. See the survey methodology and frequently asked questions for details.
What are the top faucet brands people trust the most?
The Lifestory Research 2023 America’s Most Trusted® Faucet Study found Moen as the most trusted brand among people considering the purchase of a faucet. Moen received the best reviews and trust ratings among the most popular faucet brands as judged by consumers.
The most trusted faucet brands, in order, were Moen, Kohler, Delta, Pfister, American Standard, Peerless, Grohe, Hansgrohe, Sterling, and Eljer. With a Net Trust Quotient Score of 120.5, Moen had the highest trust rating among the most popular faucets.
The Lifestory Research 2023 America’s Most Trusted® faucet ranking is based on 5,125 opinions of people surveyed between January and December in the United States. Brands included in the final ranking were nationally recognized by people actively shopping for a faucet.
Trust is a direct measure of how people rank the quality of faucets, review and evaluate faucet quality, and report customer satisfaction with a faucet.
If a faucet brand had a low brand awareness and did not have enough brand judgments, these brands were excluded from the rankings. A 95% confidence level with no more than a 3% margin of error was required for brands to be considered in the national faucet ratings.
Here we share the faucet ranking among the most recognized brands in the 2023 America’s Most Trusted® study.