In mid-2021, as a result of increasing demand for high-quality label papers, Sappi broadened its product portfolio of non-wet strength wet-glue label papers with the introduction of Parade Label Pro. The premium paper is ideal for a wide variety of applications, such as labels for bottles, tins and jars, as well as for flexible packaging applications such as food, snack and confectionery wrappers.
It is thanks to growing demand for this flagship product that Sappi is announcing this range extension. Specifically, production previously limited to the Austrian Gratkorn mill and 80 and 90 g/m2 grammages in reel and sheet formats has been expanded to Sappi’s German Alfeld mill to produce the higher 100, 110 and 120 g/m2 grammages. The Alfeld mill will also produce Parade Label Pro in 80 and 90 g/m2 grammages in reel format – so helping to focus sheet format expertise at the company’s Gratkorn mill.
As part of this change, Sappi’s wider label paper family has been reviewed and rationalised. Non-wet strength wet-glue label Parade Label A and Parade Label G paper grades – originally designed for offset and gravure printing – have been removed from the range and replaced by Parade Label Pro. Tests both at Sappi and with external partners have clearly demonstrated that Parade Label Pro delivers optimum results for Label A and G areas of application.
The new Parade Label Pro offering from the Alfeld and Gratkorn mills has clear benefits for Sappi customers – in the form of a single product offering with twin-site production that guarantees reliability in the face of rising demand. The change will also enable Sappi to respond even more flexibly to fast-changing customer needs and special requirements.
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